Home - Philip Law - The Winning Formulae Ltd

Hi, I'm Philip Law

Freelance Marketing Consultant & Contractor

20+ years experience across brand, product, digital, category insight/analytics

I cover the M4 corridor of Avon, Somerset, Wiltshire, Oxfordshire, Berkshire, Hampshire, parts of Surrey and central London.

I typically integrate within my clients' teams at thier premises, but I can also work remotely if you don't have the office space.

My areas of expertise

Brand

I can help you brand gain awareness, interest, desire and ultimately get your customers to take action. I've also managed complete re-branding projects for businesses.

Product

Your one-stop shop for NPD launches across national retailers, with product components, design, packaging, logistics and comms support. Your product will be ready for the shelf from inception to purchase; on time, every time.

Digital

Now more than ever before, digital is at the forefront of marketing, and it's getting ever more important by the day. See how I can help with SEO, PPC, Social and Website creation.

Insight & Analytics

Insight & Analytics help you make smarter marketing decisions. I'm very familiar with retail sales and consumer panel data from sources like Nielsen, Kantar and IRI. In fact, Nielsen have been one of my clients.

TESTIMONIALS

"Phil worked in my team on data and analytics within the category management team. Phil’s extensive experience and knowledge of using and manipulating data allowed my team to work more efficiently and effectively as a result. Phil was always up for a challenge and would look for a solution to any question or problem posed. Often going beyond his brief and responsibility to help the team or others. Phil is a great person to have as part of a team. Phil is friendly, authentic and a true professional. The team will miss him but we hope to be able to work with him again in the future."

James Smart

Commercial Excellence Controller, Oral Care, GlaxoSmithKline

"Phil joined Pernod Ricard from Nov 2018 to April 2019. He joined at a time when the team had personnel and skill gaps. He hit the ground running and made a massive impact to the team. His wealth of knowledge meant we trusted him to deliver complicated analysis without requiring hand holding. Personally he was a pleasure to work with, fitted in well with the team and was friendly, professional and punctual at all times, even occasionally funny! I highly recommend Phil as an efficient and reliable team member, I would not hesitate to have him back in the team and hopefully will one day!"

David Kirkham

Senior Category Development Manager, Pernod Ricard

"I’ve known Phil for nearly 8 years, including working together in marketing at CYT for 18 months. He has a strong marketing background and a broad experience across many marketing roles. He was a great support to me when I joined CYT and also in recent months as I have been setting up my own business. I am particularly impressed with the way he manages multiple projects and hits incredibly tight deadlines. Phil can always be relied upon to get the job done under pressure and his drive to achieve means he will be a success in his future career."

Jo Willett

(Former) Head of Trade Marketing, CYT Wines

"Philip has gap filled for me to deliver analytical work with project management globally and he`s done a great job. He`s very organised, knows retail data to the finest details and very easy to work with, highly recommended."

Laszlo Molnar

Client Team Leader, Nielsen

"I worked with Phil for a number of years at the Valspar Corp.I found him to be able to combine creativity with an attention to detail needed in that market.Phil is a competent Marketeer, capable of both tactical and strategic activity and has the ability to work well on a project basis as well as managing ongoing marketing activity."

Richard Gretton

(Former) Sales & Marketing Director, Valspar Industries (UK) Ltd

"I worked with Phil just over a year and we worked together on several projects servicing one of my clients. We worked on projects spanning from market insight, data integration and training. He played a fundamental link between projects and I cannot speak enough of his tenacity and collaboration."